Friend of the Sea is currently a project of the World Sustainability Organization, an international trademark registered with a humanitarian and environmental conservation mission.
Friend of the Sea has become a well renowned certification standard for products and services which respect and protect the marine environment. The certification awards sustainable practices in Fisheries, Aquaculture, Fishmeal and Omega-3 Fish Oil. Friend of the Sea also promotes pilot projects related to restaurants, sustainable shipping, whale and dolphin-watching, aquaria, ornamental fish, UV creams and others.
Friend of the Sea is the only sustainable fisheries certification programme recognised and supervised globally by a National Accreditation Body (https://friendofthesea.org/). Several benchmarks have confirmed the strength and reliability of the Friend of the Sea certification and chain of custody.
The soft chews, produced by the Norwegian manufacturer Vitux AS, are certified by Friend of the Sea.